I am the founder & owner of Blue Lemon, a boutique agency created in 2007 operating worldwide. I am passionate about human stories and cultures, working helping brands create value and strong connections with their consumers.
With a background in Marketing (Unilever & Lactalis) and Consultancy, I specialised in extracting and applying insight to help define brand strategy and deliver growth globally.
Former Esomar Council Member (2015-2021), Esomar Treasurer, Speaker & Thought Leader, I put all my thinking and energy to shape the future of the Insights & Analytics Industry.
TRAIN OF THOUGHT